McConnell Golf is thinking creatively to expand and enhance premium fitness facilities.
Resourceful planning has yielded impressive improvements at four McConnell Golf Clubs. Thanks to ingenious use of clubhouse spaces, the Country Club of Asheville and Holston Hills Country Club have brand-new fitness centers; and Old North State Club has significantly renovated its center with Providence Country Club soon to follow suit. Here’s a look at how each property made it happen.
In the mountain clubs of North Carolina and Tennessee, there were rooms with a scenic view that no one could appreciate. “We had an old dining space that wasn’t used that often,” says Country Club of Asheville Club Manager Michael Methot about the spark of an idea. “We converted it – completely transformed it – into a fitness center.” Now, the 2,800-square-foot space is decked out with treadmills and resistance weight machines, a “one-stop-shop facility,” Methot says. What’s more, another spare room was outfitted with mirrors and a new floor to become an exercise studio. There, eight group fitness classes happen each week, and members often use it for stretching and personal exercise routines. “We had the facilities, they just weren’t fitness facilities,” Methot says. The center opened in October 2015. “We’ve been able to create a really great center for our members.”
Likewise, one of the first renovations made to the clubhouse at Holston Hills Country Club was a similar extra space overhaul. With new flooring, lighting, and equipment, a former dining room has become that club’s state-of-the-art fitness center.
At both clubs, the new space has opened the door for exciting new programming. At Holston Hills, new activities director Katelyn Graham was brought on board to oversee an active group fitness class schedule and personal training sessions. At the Country Club of Asheville, a robust fitness class schedule has been so popular that they’re now offering unique activities like chair yoga and a multiweek dance class series. At both places, “we have a good mix of equipment and programs for everyone,” says Corporate Director of Member Activities and Wellness Natalie Clemens. Clemens was instrumental in both overhauls, but turned to each club for specific details. “We really took our members’ thoughts and inputs into consideration,” Methot says. “It’s another way to engage and offer them more.”
On the Move
Sometimes small changes can make a big difference. Such was the case at Old North State Club, where the fitness center received a relocation and renovation. “We had a fitness center, so this isn’t new,” club manager Frank O’Hara explains, “but it is new in the sense that it’s a new space.” The former fitness center had been near the pool, accessible but slightly disconnected from the hub of clubhouse activities. Now, it’s almost twice as large and in the clubhouse. “It’s more centralized and therefore offers itself to more of our membership,” O’Hara says. A new location has made existing equipment feel fresh, and a key-fob system allows members 24-hour access (a feature at the Country Club of Asheville and Holston Hills centers, too). “It’s been really well-received,” O’Hara says.
Soon, a similar facelift will be underway at Providence Country Club. “We’re excited to be doubling the footprint of our existing fitness center,” says general manager Howard Murphy. The plan is to swap the locations of the clubhouse’s golf shop and fitness center, and also add a kids’ zone adjacent to the new fitness location. “We’ve never had a kids’ zone before, and we’re really looking forward to that,” Murphy says. Murphy anticipates a late spring 2017 debut for the new center.