New physical therapy and expanded massage therapy offerings enhance the member experience.
There's no doubt that taking the proactive, “apple-a-day” approach to healthy living has gained measurable traction over recent years. But beyond its lighter menus and modern fitness offerings, McConnell Golf is taking further steps in its commitment to wellness. So, what’s next? Massage therapy and physical therapy.
McConnell Golf recently introduced Concierge Physical Therapists to its clubs. Their network of therapists is based on the belief that clients need more than what most high-volume physical therapy clinics can offer. According to Bryan Williams, founder of CPT: “I believe in one-on-one, hour-long appointments with a physical therapist specializing in manual techniques complemented with neuromuscular re-education and exercise.”
Concierge Physical Therapists has grown substantially throughout the mid-Atlantic area and now serves eight private clubs, including TPC Wakefield Plantation and Providence Country Club, with plans to add the service to Sedgefield Country Club, Country Club of Asheville, and Old North State Club soon.
“Club members benefit from several aspects of our service, including the convenience of receiving physical therapy at their club’s fitness center,” says Williams. “Members get high-level service due to our one-on-one intensive approach.”
All of CPT’s therapists hold doctoral degrees or have 20-plus years of experience working with golfers, tennis players, and non-athletes. In addition to physical therapy, two McConnell clubs offer massage therapy — Sedgefield and Old North State. Sedgefield offers treatments Monday through Friday. Members can schedule appointments directly with therapist Lisa Gagnon or with Fitness Director Sherri Tallant. In bringing massage therapy to Sedgefield, Tallant says that her goal was to offer a one-stop shop club experience for members.
“The more amenities we can offer on property, the more convenient for our members,” she says. “Massage therapy is a great idea for golfers, tennis players, and anyone who wants to enjoy the benefits of a relaxing massage.” As Sedgefield member Lynn Burgio affirms, these new wellness additions have been a big hit.
“I have been receiving therapeutic massage for several years now,” she says. “These massages helped my body heal incredibly well from recent knee replacement surgery.” Old North State currently offers 60-minute massages April – September each Saturday by appointment only. According to Chris Callicutt, director of tennis and activities: “We added massage therapy to complete that resort-style feel and to add a spa element to a club with already bountiful amenities. This offering helps reach our goal of holistic wellness for our members.”
ONSC member Lucy Mullen raves about the program. “Men and women alike are enjoying this. The massage therapy room is well-appointed and provides a calm, relaxing atmosphere for each session.”